Madison Beer's Busy Week: New Album, Victoria's Secret, and NFL Romance

Pop singer Madison Beer is having a moment. Between announcing her highly anticipated third studio album, performing at the Victoria's Secret Fashion Show, and supporting her new boyfriend at NFL games, the 26-year-old artist is everywhere right now—and her fans couldn't be happier about it.

Album Announcement: 'Locket' Arrives January 2026

On Thursday, October 23, Beer revealed that her new album Locket will drop on January 16, 2025. The announcement came alongside the release of her latest single "Bittersweet," a celestial-sounding track that showcases Beer's evolution as an artist.

"I really can't believe I'm sayin this. This album means the world to me, I've never been so proud or excited about something," Beer wrote to her 40 million Instagram followers. "This project is my world and metaphorically/literally my heart."

In an interview with Vogue, Beer explained the album's deeply personal nature. "I was going through a break-up when I wrote this album, and a pretty up and down relationship that was quite intense," she said. The singer described Locket as having "such duality—there are songs that are upbeat but still emotional. It's a real rollercoaster."

The Meaning Behind 'Locket'

The album title holds special significance for Beer, who explained her choice: "I feel like lockets are very delicate and beautiful, and feminine, and they hold important things, and memories, and people, and places, and it just felt like the right title." She added that she's particularly drawn to vintage items and antiques, which inspired the sentimental album name.

"After writing the album it feels like each song lives within this metaphorical locket for safe keeping," Beer shared in a statement to Rolling Stone. "Each album feels like an era and once the albums are out in the world the chapter for me, usually with what I wrote about, is closed."

Victoria's Secret Fashion Show Performance

Just hours before attending her boyfriend's football game, Beer made headlines at the 2025 Victoria's Secret Fashion Show. The singer performed her singles "Yes Baby" and "Bittersweet" while wearing custom angel wings—though not without some last-minute drama.

In an interview with SiriusXM's TikTok Radio, Beer revealed that her original wings had to be completely remade just 24 hours before the show. "I had other wings that were giant and [weighed] 25 lbs. We played with them in rehearsals, and I was like, 'They're literally gorgeous, but I can't perform in them,'" she explained.

The Victoria's Secret team came through, creating a new pair weighing just 5 pounds instead of 25. "They were so lovely and they made me new ones the night before," Beer said. "Now I'm forever a part of the Victoria's Secret Angel Week archive."

For Beer, performing at the iconic fashion show was a dream come true. "I've dreamed of doing this my whole life. I've been to the Victoria's Secret Fashion Show in the past and was like, 'I would die to be a tree prop in the background of that stage,'" she told reporters backstage.

Romance with Justin Herbert Goes Public

As if her week wasn't busy enough, Beer made time to support her new boyfriend, Los Angeles Chargers quarterback Justin Herbert, at Thursday Night Football. The 27-year-old Herbert led his team to a decisive 37-10 victory over the Minnesota Vikings, throwing for three touchdowns.

Beer shared selfies from the game on her Instagram Stories, documenting her time in the stands. The singer turned heads in what observers called a "seductive schoolgirl look," wearing a tiny black v-neck tank top and black glasses while sitting alongside influencer friend Ama Allen.

How the Romance Began

The couple first sparked dating rumors over the summer when Herbert showed up to support Beer on the set of her "Yes Baby" music video. Beer recently "hard launched" their relationship by exchanging a kiss with Herbert on the sidelines before a game against the Indianapolis Colts.

Beer, who was discovered by Justin Bieber and signed to Island Records at age 13, appears to have found a stable relationship while navigating her increasingly busy career. The couple is quickly becoming one of the NFL's newest power couples, following in the footsteps of Taylor Swift and Travis Kelce's high-profile romance.

Beer's Musical Evolution

Locket will be Beer's third studio album, following Life Support (2021) and Silence Between Songs (2023). The new record sees Beer working with longtime collaborators One Love, LOSTBOY, and Leroy Clampitt, with Beer herself serving as co-producer.

Beer's recent singles have shown significant artistic growth. "Make You Mine," released before her 2024 tour, became the most acclaimed track of her decade-long career and earned her a Grammy nomination for best dance-pop recording. She followed it up with "15 Minutes" in July, another electropop banger that showcased her darker, more mature sound.

However, Beer emphasized that Locket represents a different direction. "'Yes Baby' was kind of the finale for that sound for now," she told Vogue. "It was exciting to close the trilogy out with 'Yes Baby' and then, with 'Bittersweet,' to start something new."

Creative Control and Future Aspirations

Beer has taken an increasingly hands-on approach to her artistry, co-writing and co-producing every song on Locket while also co-directing all her music videos. "I've just always loved cinema, and movies, and film, and directing, and the behind-the-scenes of it all," she explained.

The "Bittersweet" video, which stars The Summer I Turned Pretty actor Sean Kaufman, was written and co-directed by Beer and Iris Kim. Beer drew inspiration from classic films like Ferris Bueller's Day Off and Jennifer's Body for her visual concepts.

"I would love to take that to a real big screen one day," Beer said of her directing aspirations, hinting at potential future projects beyond music.

Balancing Fame and Personal Life

After completing a 63-show tour across four continents in 2024, Beer initially thought she'd want an extended break. "I was like, I just toured for six, seven months. I'm going to go home and I'm going to do nothing," she recalled. "Then I very quickly realized I don't really like doing nothing for too long."

Within two weeks, she was back in the studio. The album came together quickly—less than a year from start to finish, with Beer completing it in July 2025. "But it was probably only around May when I was like, I think I have an album on my hands," she said.

Beer credited the confidence boost she received from her 2024 tour for inspiring her new work. "I got a lot of inspiration from songs off my last album that really didn't perform all that well in regards of streams," she explained. "They weren't my biggest songs, but I'd have crowds of thousands of people singing every word at me every night while I was on tour, which put things into perspective a bit."

What's Next for Madison Beer

With Locket set to arrive in January, Beer is already thinking about bringing the album to life onstage. "I already can't wait. I really genuinely love touring so much, and I love performing," she said. "There's no other feeling in the world like that."

As Beer continues to balance her music career with high-profile appearances and her new relationship, she's proven herself to be more than just another pop star. She's a hands-on creative force who's unafraid to be vulnerable in her music while maintaining control over every aspect of her artistic vision.

For fans eagerly awaiting Locket, Beer promises an emotional journey. "I think the album has such duality—there are songs that are upbeat but still emotional," she said. "It's a real rollercoaster."

With her star continuing to rise, both in music and in the public eye, Madison Beer is cementing her place as one of pop's most compelling young artists—one who's not afraid to wear her heart in a locket for the world to see.